N igeria’s leading telecommunications company, MTN, has issued a public apology to its customers following widespread backlash over a sudden 200% increase in the price of its 15GB weekly data bundle.
The adjustment, which raised the cost from N2,000 to N6,000, sparked outrage across social media on Wednesday, with many subscribers expressing frustration over the unexpected price surge.
In a statement shared via its social media channels on Thursday, MTN acknowledged the concerns of its customers and adopted a casual, conversational tone in its response.
“To our 15GB digital bundle lovers, you dey vex. We know. We know how upsetting it must have been to suddenly wake up to a 200% increase on your favorite digital bundle,” the company stated.
The telecom giant admitted to mishandling the situation, saying, “We could share several reasons and provide explanations, but omo, all that one na story. We don cast. We get it and admit it. Let’s just say na mistake.”
MTN further appealed to its customers for forgiveness, urging them not to remain upset. “In this love season, don’t stay angry with us. Please forgive and forget. You matter die and we will never stop showing you how much. Let’s continue our relationship. Thank you for your understanding,” the statement read.
While MTN is the first major operator to implement a price increase, other telecom providers, including Airtel and Globacom, are expected to follow suit after the Nigerian Communications Commission (NCC) approved a 50% tariff hike in January.
Meanwhile, the Nigeria Labour Congress (NLC) has strongly opposed the move, demanding an immediate reversal of the tariff hike by telecom providers.
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